Brand Refresh

Brand Refresh

A comprehensive evaluation of the user experience (UX) of a fintech app, focusing on usability, accessibility, and overall user satisfaction. It helps identify areas for improvement and ensures that the app meets the needs and expectations of its users.

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May 21, 2024

It is a strategic approach to updating and revitalizing a company's visual identity, messaging, and overall brand experience without starting from scratch. It’s about refining and modernizing the elements that define a brand to stay relevant in an ever-changing market.

It is a strategic approach to updating and revitalizing a company's visual identity, messaging, and overall brand experience without starting from scratch. It’s about refining and modernizing the elements that define a brand to stay relevant in an ever-changing market.

During a brand refresh, a company might update its logo, color palette, typography, and other visual components to better align with current trends and consumer expectations. This process also often includes refining the brand's voice and tone, ensuring that the messaging resonates more effectively with the target audience.

Unlike a complete rebrand, which involves a full overhaul of a company’s identity, a brand refresh maintains the core essence of the brand while injecting new energy and relevance.

During a brand refresh, a company might update its logo, color palette, typography, and other visual components to better align with current trends and consumer expectations. This process also often includes refining the brand's voice and tone, ensuring that the messaging resonates more effectively with the target audience.

Unlike a complete rebrand, which involves a full overhaul of a company’s identity, a brand refresh maintains the core essence of the brand while injecting new energy and relevance.

Client Name

Kofi Kingston

Project Timeline

January 2024 - February 2024

Estimated Budget

$2,000 USD

Project Status

Completed
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After completing the UX audit, we provide a detailed presentation of our findings and recommendations. We collaborate with your team to prioritize action items and implement changes to improve the overall user experience of your fintech app.

Work Process

01

Discover

    • User interview

    • FGD

    • Surveys

    • A/B Testing

    • Analytics

02

Gather Info

    • Layout Structure

    • Functionality

    • Navigation

    • Content Placement

03

Accessibility

    • Research and Analysis

    • Design Brand Identity

    • Monitor and Evolve

04

Testing

    • User Interface (UI) Design

    • FGDReview and Feedback

    • Implementation

CASE STUDY

Recent Case Studies

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